Savanna Dry Cider is a brand of dry cider, brewed in South Africa from Granny Smith apples grown in Elgin, Western Cape. It contains 5.5% alcohol.[1] It is made and marketed by the Distell Group Limited, the largest South African producer and distributor of wines, spirits, and ciders. The British importer, Babco, describes Savanna Dry as a premium brand, aimed at reaching 'image conscious individuals' outside the traditional market for cider. [2] The cider is promoted as being drunk directly from the bottle with a wedge of lemon in the bottleneck as depicted in images of the advertising campaign. The idea was reportedly conceived by an Australian barman working in Cape Town.[3] Savanna Dry Premium Cider was launched in May 1996. The advertising appears in magazines, on radio, TV,cinema and YouTube In May 2000, a Savanna Light Premium Cider was added to the range of Distell beverages.[4]